Business
This section explores the intersection of fashion and strategy, focusing on market insight, consumer understanding, and intentional brand positioning. It reflects a balance of creative direction and business thinking, with an emphasis on translating research into cohesive, relevant outcomes.
Digital Laundry Brand Directive
A comprehensive brand directive for Digital Laundry, integrating all aspects of the brand from concept to execution. The project brings together creative direction, strategy, design development, and brand identity to present a cohesive and fully realized vision.
2025
Recommendation Report: Charity Selection
A recommendation report for Digital Laundry analyzing and selecting a charitable partnership aligned with the brand’s values. The report combines research, critical analysis, and strategic decision-making to support a cause that reflects the brand’s social impact and mission.
2025
Market Research & Buying Report
A market research and buying strategy board for OAK+FORT, combining consumer insights, trend analysis, and product direction. The layout presents a clear and cohesive approach to seasonal buying, balancing data-driven decisions with a strong visual narrative.
2026
